For new mums
A gift that's for her, not the baby.
New mums are given plenty of baby clothes. A gift that's just for her stands out: a personalised organic cotton tote she can use every day, with a mama patch and her baby's name, or a charm phone case with her baby's initial and birth date. Her phone is in her hand through every night feed, so it's a lovely place for a keepsake.
Design a mama tote
Whether it's for a baby shower, a first visit or a push present, the best new mum gifts are practical and personal at the same time. A tote bag and a phone case both tick those boxes.
The tote: a day bag with her name on it
Our Everyday Tote is made from 100% organic cotton canvas, with an outside pocket, an inside pocket, a button closure and a keychain hook. It measures 46 × 31 × 15 cm, big enough for a muslin, a bottle, snacks and a 13-inch laptop on the way back to work.
Personalise it with a Mama patch, her baby's name in letter patches, or both.
Tote ideas to copy
Classic mama. The Mama Cowboy Boots patch on the front pocket and her initial above it.
Baby's name. The baby's first name in letter patches, with a teddy bear and a bow.
Survival kit. A latte cup, a takeaway coffee and a strawberry milk patch, because the early weeks run on caffeine.
Dog and baby. If the dog was her first baby, add a dog patch too. See our dog mom tote ideas.
Dog mom tote bag ideas
The phone case: a keepsake she'll actually see
Add her baby's initial in a gold letter charm and the birth date in number charms, then build around it with pearls, bows or a little moon for those late nights. Soft whites, pinks and blues work beautifully.
One practical note: charms and pearls are small, decorative pieces, so keep the case out of reach of little hands and away from a baby's mouth.
Giving it at a baby shower
A tote is a great baby shower gift because there's no size to guess. If you're planning the shower itself, a private charm workshop is a fun activity for the group. Read about our baby shower workshop in London .
The one thing to check first: their phone model
A charm case is made for one exact phone model, so you'll need to know theirs. Check a photo of their phone, ask a friend, or look at their phone's settings next time it's on the table. If you can't find out without spoiling the surprise, a tote has no size to guess, or a gift card lets them pick the case themselves.
Making times to plan around
Charm phone cases Made to order by hand in London in 4 to 7 working days, then shipped.
Personalised totes Made to order in London in 2 to 5 working days, then shipped.
Delivery Add shipping time for your country on top. If you're ordering both, plan around the longer one.
Short on time? A gift card is sent by email, and they choose their own design.
Good to know
Frequently asked questions
What's a good gift for a new mum? Something just for her that she'll use every day, like a personalised tote bag or a phone case with her baby's initial and birth date.
Can I put the baby's name on a tote bag? Yes. Letter patches come in every letter from A to Z, so you can spell out a first name.
Is the tote big enough to use as a day bag? It's 46 × 31 × 15 cm with inside and outside pockets, so it fits everyday essentials and up to a 13-inch laptop.
Are charm phone cases safe around babies? The charms and pearls are small decorative pieces, so keep the case out of a baby's reach and away from their mouth.
How long does a personalised tote take? Totes are made to order in London in 2 to 5 working days, then shipped.
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