5 Ways to Style Your Charmé Edit Tote Bag

The Everyday Tote Grocery Bag from The Charmé Edit, packed and ready to go

A canvas tote is one of those bags that works whether you're throwing it over your shoulder for the school run or carrying it into the office. With three colourways and a patch design to choose from, there's more than one way to make it your own. Here are five ways we'd style it.

1. Keep It Classic With Cream White

Cream White is the easiest colour to pair with everything, it sits quietly alongside whatever else you're wearing rather than pulling focus. If you want the patch design to be the main event, a plain cream base is the one to pick.

2. Lean Into Colour With Olive Green or Deep Navy

If you'd rather the bag itself do some of the work, Olive Green and Deep Navy both add a bit more presence without straying from the same easy, everyday shape. Either works well as the one block of colour in an otherwise neutral outfit.

The Everyday Tote in Olive Green from The Charmé Edit

3. Add a Bag Charm

A bag charm, from £24, clips onto the keychain hook built into every tote and is one of the fastest ways to make a plain bag feel finished. Our Avocado Bag Charm and Amalfi Lemon Bag Charm are both hand-beaded and easy to swap out whenever you fancy a change.

The Avocado Bag Charm from The Charmé Edit, hand-beaded and made to clip onto a tote bag

4. Pick a Patch Design That Matches Your Week

Our Tennis Bag works well as an actual kit bag, the Grocery Bag earns its keep on a Saturday shop, and the Beach Bag is built for exactly what it sounds like. Picking a design that matches how you'll actually use the bag tends to get more wear out of it than picking on looks alone.

5. Or Design It Yourself

If none of the ready-made layouts feel like you, start with the plain tote and build your own from our patches collection, £3 each, so the finished bag reflects your own taste rather than a preset design.

Frequently Asked Questions

Which tote colour is easiest to style?

Cream White pairs with the widest range of outfits since it stays neutral, Olive Green and Deep Navy add a bit more colour if you'd rather the bag stand out.

Do bag charms fit on every tote?

Yes, every tote in the range comes with a keychain or bag charm hook, so any bag charm from the collection will fit.

Can I change the patch design later?

Patches are heat-pressed on as part of your order, so the design is fixed once it's made, it's worth choosing your layout before ordering.

What's the easiest way to personalise a tote without picking patches myself?

Choosing one of our ready-designed sets, Tennis, Travel, Grocery or Beach Bag, gives you a finished, personal-feeling design without having to choose the layout yourself.